What’s your Google ranking?

What "location" changes. Google ranks local-intent terms differently depending on where the searcher is standing — and several Australian suburb names exist in more than one state (there's a Campbelltown in both NSW and SA, for instance). Picking a suggestion from the dropdown (rather than typing free text) pins down the exact location SerpApi uses, so there's no ambiguity. The local pack is especially sensitive to this. Desktop vs mobile matters too — Google runs largely separate local pack ranking for each, so match the "Compare as" toggle to whichever device you're checking against. Each check now uses 2 SerpApi credits, not 1 — the expanded local pack (up to 20 businesses, instead of just the top 3) is a separate request from the organic search. Results can still drift slightly from what one specific device sees, since Google also factors in that person's own search history and account, which no API can replicate.